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Digital Marketing Specialist ATS Resume Template

A performance-driven, single-column resume pre-populated with Google Ads, Meta campaigns, technical SEO growth, and GA4 attribution metrics. 100% free with PDF export.

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Digital Marketing Single-Column Linear Hierarchy

Engineered with strict semantic tags, system typefaces, and uncorrupted text buffers for Workday, Greenhouse, and Lever parsers.

Sarah Jenkins

Digital Marketing Specialist

Austin, TX • [email protected] • +1 (555) 901-2345 • linkedin.com/in/sarahjenkins-marketing • github.com/sarahjenkins-growth

Professional Summary

Performance-oriented Digital Marketing Specialist with extensive experience managing multi-channel paid acquisition, technical SEO growth, and conversion funnel optimization. Proven expertise in Google Ads (Search, Performance Max), Meta Ad Manager, GA4 analytics instrumentation, and conversion rate optimization (CRO). Track record of scaling organic traffic by 150%+ while lowering customer acquisition costs (CAC) by 28%.

Technical Skills

Paid Acquisition & Ads: Google Ads (Search, Display, PMax), Meta Ads Manager, LinkedIn Ads, Retargeting Campaigns

SEO & Organic Growth: Technical SEO, Keyword Research, Ahrefs, SEMrush, Content Strategy, On-Page Optimization

Analytics & Tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio Dashboards, Attribution Modeling

CRO & Automation: Conversion Rate Optimization (CRO), A/B Testing, HubSpot, Klaviyo Email Automation, Landing Page Optimization

Professional Experience

Digital Marketing Specialist February 2024 - Present

Velocity Growth Agency — Austin, TX

Managed $750K+ in annual paid acquisition spend across Google Ads and Meta Ads, achieving a 4.2x blended ROAS.
Orchestrated technical and content SEO strategy, expanding organic search traffic from 30K to 85K monthly visitors in 10 months.
Implemented comprehensive GA4 and Google Tag Manager conversion tracking infrastructure, resolving multi-touch attribution gaps.
Designed and executed 25+ CRO landing page split tests using VWO, driving a 31% increase in qualified lead capture.

Key Projects

SaaS Product Acquisition Scale Campaign Google Ads, Meta Ads, Looker Studio, GTM

Built full-funnel acquisition campaign dropping customer acquisition cost (CAC) from $185 to $133 while scaling pipeline by 40%.
Automated cross-channel reporting dashboards in Looker Studio, saving 6 hours of manual spreadsheet reporting weekly.

E-Commerce Omnichannel Retention Engine Klaviyo, SMS, Shopify Plus

Designed automated lifecycle email/SMS flows generating $140K in incremental attributable revenue over two quarters.

Education

B.B.A. in Marketing Graduated December 2023

University of Texas at Austin

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Technical Editorial

Marketing ATS Optimization: Engineering Principles

How modern enterprise screening systems evaluate growth marketing resumes and how to highlight ROAS and attribution metrics.

Why Marketing Resumes Need Pure Semantic Structure

Marketers frequently craft resumes with custom tables, colored progress meters, or dual-column graphics. However, enterprise screening systems like Workday strip visual formatting and parse text sequentially.

When complex formatting scrambles campaign metrics with campaign tools, ATS parsers fail to match candidates to job requirements. A clean, single-column format ensures your campaign budgets, ROAS metrics, and tool competencies are read in perfect chronological order.

High-Value Marketing Keywords Recruiters Seek

Hiring managers look for specific attribution platforms, analytics tools, and acquisition channels rather than broad phrases like 'managed social media'.

This template incorporates proven marketing tokens: Google Ads (PMax, Search), Meta Ads Manager, GA4 & Google Tag Manager, Looker Studio, Technical SEO (Ahrefs/SEMrush), and Conversion Rate Optimization (CRO).

Quantifying Campaign Performance: ROAS, CAC, and LTV

The strongest differentiator for digital marketers is quantifiable revenue impact. High-converting resumes highlight return on ad spend and efficiency metrics.

Sarah Jenkins's sample bullets demonstrate this formula: managing $750K in ad spend at a 4.2x blended ROAS, growing organic traffic from 30K to 85K visitors, reducing CAC from $185 to $133, and generating $140K in lifecycle revenue.

Frequently Asked Questions

Digital Marketing Resume Inquiries & Answers

Is this Digital Marketing resume template completely free?

Yes, 100%. ToolsGrid offers full, free access without sign-up forms, credit cards, or hidden paywalls. You can customize the template and download your PDF immediately.

Will my marketing campaign numbers and client details remain secure?

Yes. All data processing and PDF export runs in your web browser, so your resume details are not uploaded to ToolsGrid servers.

Why is an ATS-optimized format essential for marketing applicants?

Marketing job openings frequently receive hundreds of applications. Automated ATS filters screen out resumes with unparseable columns or non-standard formatting before human recruiters ever see them.

Can I adapt this template for B2B Demand Generation or Content Marketing?

Yes. In the ToolsGrid editor, you can easily adapt the skills and experience sections to emphasize ABM (Account-Based Marketing), CRM systems (Salesforce, HubSpot), or organic content distribution.

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